What Does the Start Next to Google Review Mean
These days, with the search results becoming more than cluttered with search features and ads, and users becoming increasingly picky about what they click on, it's more important than ever to stand out in the search results. One of the all-time means to do this is by increasing your Google Star rating, which we'll encompass in this post.
What is a Google Star rating?
A Google Star rating is a five star rating scale that ranks businesses based on customer reviews. Customers are given the opportunity to leave a business review after interacting with the concern, which involves choosing from one star (poor) to 5 stars (excellent).
Why does it matter?
Although not every business has a business organisation rating allocated to them in Google search, having a positive (3 stars plus) rating, along with positive reviews, has a number of key benefits:
- Search visibility and clickthrough rates – listings with positive reviews can receive upward to 29% more clicks, meaning more traffic for your site
- Building brand trust – online reviews are one of the nigh important metrics for consumers when evaluating a business, with over 80% of consumers stating that they read online reviews and 86% would express hesitation virtually purchasing from a business that had poor reviews.
- Although having no reviews or stars won't damage your brand as such, you will be paying opportunity toll in terms of non being as visible to users, and needless to say negative stars and reviews will cost you a lot of potential visitors!
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Although non definitively proven, at that place are rumours that Google employ business organisation reputation signals in their search algorithm, and at that place is some empirical evidence that having a negative reputation (this includes online reviews, scam reports, site security/malware issues and so on) can also affect your visibility in Google search for the worse.
How do I become a Google Star Rating?
The most important requirements for getting reviews and stars in Google are as follows, according to Hitreach:
1) Getting reviews from Trusted review sites
two) Adding the correct Schema (code) markup
iii) Site authorisation, in the form of other websites linking to yours and a strong overall make
Recently, Google have lowered the requirements for gaining star ratings in search, meaning that y'all just need ane verified review from a customer in society for star ratings to announced. In one case you start getting reviews on your Google Business page, as well every bit tertiary-party sites, you demand tell Google about it.
Getting reviews
There a a few ways to collect reviews:
- Through your Google My business organisation profile (users can write a review for you direct on Google maps, if they have a Google business relationship)
- Through Trusted review sites – Google requires whatever reviews coming from 3rd-party sites to be on their listing of review partners, which although mostly relating to ad extensions, also has weight for organic review stars. Sites such equally Trustpilot and Feefo, which are both well known and respected, are suitable.
With both of the to a higher place, it's disquisitional to provide your users with a direct link to review you lot – you don't want them to exist ferreting around to detect you on Google Maps! All major review platforms volition exercise this for y'all when you set them upwards, and the Google My Business organisation Dashboard has a 'share contour' option where you can share a link for your customers to find you.
Engaging with customers for reviews
Ecommerce companies have an obvious means of soliciting reviews; it's perfectly acceptable to follow upwards transactions with a thank you electronic mail that includes a review link. Depending on the product or service, post-obit up a few weeks or a month after the customer has transacted with the business may be best (this is what Amazon practise, rather than bombarding the user with requests for reviews before they've had a gamble to try the production out!).
For SaaS (software as a service) businesses, it will oft be the case that client support is a key part of the review process – efficient, helpful and effective support teams brand an enormous departure to a client's perception of your service and business, especially for software-only businesses where frequent customer queries will exist mutual. Successfully dealing with queries could be a mode of legitimately asking for positive reviews (for instance if a user creates a support ticket and the ticket is airtight successfully and fairly quickly, a link to a review platform would be acceptable).
For B2B entities, a more personal affect may exist required, and it's often a practiced thought to brand sure your account teams are fully versed on the importance of online reviews and testimonials from customers. If there is an understanding of which of your customers take warm relationships with the business organisation and have carried out transactions with you recently, then contacting them and politely request for a review should have a high success rate.
Adding Schema lawmaking
At present, nosotros need to add together the lawmaking into our website to link up the reviews we've received with our website. This involves adding schema (structured data) code into the pages on your site where yous want reviews to show, which volition mostly look like this (the below case is for product review stars, and lawmaking for individual reviews):
"@context": "https://schema.org",
"@blazon": "Product",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "iii.5",
"reviewCount": "11"
"@type": "Review",
"writer": "Lucas",
"datePublished": "2011-03-25",
"reviewBody": "Cracking microwave for the price. Information technology is small and fits in my apartment.",
"name": "Value purchase",
"reviewRating": {
"@type": "Rating",
"bestRating": "v",
"ratingValue": "4",
"worstRating": "1"
You can potentially do this yourself through the Markup helper offered past Google, although in most circumstances we'd recommend hiring professional person developers to do the heavy lifting for you lot!
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If you lot want to talk to our specialist team about how we can help you lot with your digital marketing, talk to our team today.
Site authority
The more of an authorisation and a recognised brand that your site is, the more probable it is that Google volition recognise it as such and award star ratings accordingly (if the previous steps have been met). Although too large a topic to comprehend in this post, we have written on this previously on the blog, in this postal service:
Improving your existing Google star rating
Getting more stars in Google search is, at confront value, simply a question of getting more positive (four and 5 star) reviews than negative ones. Although this mostly revolves effectually simply delivering as all-time a service and product as yous can to your customers, there are a few other things you lot tin can do equally well:
- Engage with both positive and negative feedback – no 1 likes to see large numbers of negative reviews on a business concern with no feedback, as this makes it look like the concern doesn't care (and it tin expect even worse when negative reviews are ignored and simply positive ones are engaged with!). Try to make an effort to reply constructively to every bit much feedback (good or bad) as is reasonable, equally this paints a much more than positive picture and makes it more likely you lot'll attract meliorate reviews as a result.
- Actively seek out brand evangelists – among those who buy your products, follow your social media channels, and so on, in that location are bound to be some individuals who would happily give yous a positive review. This could course function of an influencer marketing campaign. This could take the course of product reviews, building relationships with bloggers or social media users, and and then on.
Nosotros hope this article has helped y'all move forwards with developing your business – if yous need any assistance with getting more than traffic, customers, or revenue, please get in touch with our friendly team today and we'll do our best to assist you on your journeying!
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